From my experience the quality of a new lawn is directly related to the success of establishment. Turf establishment begins with careful planning, knowledge of soil conditions, and an understanding of the environmental requirements.
Planing the new lawn.
Planning is an often overlooked, but important part of establishing turf-grasses. I start by visiting the site and determining how much area is to be prepared and planted, locating obstacles that may interfere with soil preparation, assessing the condition of the soil, and noting site conditions that may influence the type of grass you will use.